Jianhui London and Roni Rabl (The distributor of Alembika in the US) first met in 2011 at a fashion show in NYC. It was the start of a long friendship.

The pandemic provided an opportunity to reconnect and both brands have been working more closely than ever. Jianhui’s elegant, innovative jewellery, combined with Alembika’s striking, contemporary clothing has proved to be a very beautiful pairing.

Their collaboration strengthened last September, when they organized a photoshoot again in New York. They invited a number of extraordinary influencers like @idiosyncraticfashionistas, @artfulcitystyle and @debrarapoport, and collectively their wonderful vision was brought to life. Each look was simply unique! Incredibly happy with the outcome and thankful for everyone involved, it was truly a fabulous day.

And in in December, Jianhui transformed his London office into an enchanted mini garden displaying all the enchanting new colours and designs for Spring and Summer. Styled using Alembika’s vibrant SS22 collections, both brands wanted to encapsulate the beauty and nature associated with Spring and Summer to bring a sense of positivity and hope for the year ahead.

All models are wearing SS22@alembika supplied by @alembika_us, @aptcollections (Alembika UK), @yael_edelist
Models:@ainerosecampbell, @asoftwoman, Rebecca Sanders
Photographer:@joanna__reich75

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